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Unilever to Sell Ardent to FFI for $225 Million

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By: TOM BRANNA

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Unilever today announced it has signed a definitive agreement to sell its Elizabeth Arden business, brands and certain assets to FFI Fragrances, a leading manufacturer and marketer of prestige fragrance brands based in Miami Lakes, Florida for a consideration of approximately $225 million. The transaction, subject to customary conditions including regulatory approvals, is expected to be completed around year-end.As part of its Path to Growth Strategy, unveiled in February 2000, Unilever announce...

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